We in EcomDimes are on a simple mission; help our readers earn extra money and improve their financial lives. Some of the links in this post may be from our partners. Here’s how we make money.
You, of course, want to make money, which is what all of us are after. You might have started your blog, or are thinking about setting up one because you hear people say that it is an easy way to make money.
Tailwind is a marketing toolkit, briefly a scheduler that was specifically created for Instagram and Pinterest. It is great for bloggers and online business owners, as it gives you an advantage over others in continuously reaching a targeted audience.
If you find this post useful and inspiring, save THIS PIN to your Blogging Tips Board on Pinterest 🙂
Blogging is a low-cost way with no risks involved in opening doors of opportunity that were not previously there before.
Luckily, for EcomDimes readers, you can start your blog today for as low as $2.75! Equivalent to a cup of latte from Starbucks! Take advantage of this offer because I’m not sure how long will it last! (Grab your offer here)
Most people have found success and were able to bring tons of traffic from Pinterest. Pinterest is a great platform because it’s actually a search engine. Unlike other social media platforms where people stalk on others.
We understand how tiresome and annoying it can be to pin images to Pinterest.
Adding private stuff can be easily manageable; however, when you begin using Pinterest as a marketing tool for driving traffic to your blog, it is apparent that you do need help to achieve the best results.
This article will detail everything you might need to know about Tailwind and how Tailwind can help you in publishing relevant content, maximizing your reach, and measuring your performance on Pinterest.
Do you want to drive more targeted and organic traffic to your blog? This blog post is for you, stick around and follow along.
Are you looking forward to blowing your blog’s traffic? We’ve come up with an article that teaches you exactly how to use Pinterest to get the maximum out of your content! I highly recommend you check it out (Open in a new tab)
What is Tailwind?
Tailwind is a marketing toolkit, briefly a scheduler that was specifically created for Instagram and Pinterest. It is great for bloggers and online business owners, as it gives you an advantage over others in continuously reaching a targeted audience.
Tailwind can probably be best understood as a scheduling tool for Pinterest; however, it is more of a practical toolkit that is all-in-one. You can use Tailwind to:
Quickly upload images.
Scheduling your pins at an optimal time.
Measuring and analyzing the performance of your pins.
Reaching new audiences through Tailwind Tribes.
Additionally, it is worth realizing that even though Tailwind is now inclusive of Instagram publishing and scheduling, a lot of its features focus more on Pinterest. For this reason, we shall focus more on Pinterest than Instagram.
Tailwind can help you in accessing features such as post scheduling posts, content discovery, and tracking conversations.
Also, it will help you in measuring the results in real-time and therefore enabling you to adjust your strategies of marketing accordingly and as fast as possible.
There is an exciting story of how Tailwind was created. The company started using Pinterest in the year 2011 as a solution to marketing when developing BridesView.com.
PinLeague was the first version of Tailwind, and it asked how brides to be planning their weddings through Pinterest could be identified. Through their more profound research, they started experiencing quick success on Pinterest. Their friends soon began asking them for similar insights.
A big opportunity started to show itself, and the founders of Tailwind decided to focus on the creation and launch of an effective platform for Pinterest marketing and analytics.
The people who have used the app now understand that Pinterest’s ROI is not just about what is done on Pinterest. Tailwind realized that the most significant rewards come from the utilization of insights across marketing channels and organizations.
As of now, Tailwind is being used by more than 100,000 leading brands globally and over 400 top agencies. Tailwind helps you transform your business using social intelligence.
What Are Tailwind Features?
1. Pinterest Management
✔️ Pinterest Content Marketing
✔️ Pinterest Analytics and Reporting
✔️ Pinterest Content Recommendations
✔️ Pinterest Content Promotion
✔️️ Pinterest Content Optimization
✔️️ Schedule Pins on Pinterest
✔️️ Pinterest Monitoring and Trends
2. Instagram Management
✔️ Instagram Audience Management
✔️ Instagram Analytics and Reporting
✔️ Instagram Listening
✔️ Instagram Hashtag Monitoring
✔️ Instagram UGC Content Management
✔️ Instagram Scheduling
What Are Tailwind Benefits?
Tailwind is a smart method of scheduling on Instagram and Pinterest. What are the app’s standout features?
Tailwind helps you to save time with multi-board pinning, bulk image upload, hashtag lists, drag and drop calendar, and other shortcuts.
Additionally, you can automatically optimize your Pinterest and Instagram schedules for engaging your audience at the right time. Then, you can track effectiveness with detailed insights and analytics.
It helps you to group themed boards into global boards for one time, multi-board pinning.
The feature allows you to pin to a single global board, and it will also go to numerous other individual boards that are assigned to it with just a single click. Therefore, Tailwind will label global boards as “boards” to differentiate them from standard Pinterest boards.
Tailwind also offers you an opportunity to space out the group pins in the intervals of your choice for redundancy prevention. Here, if you have six boards in a global board, the same pin can be pinned over a particular period of once every other day, once a day, etc.
Also, you can shuffle your pin deck around while maintaining the interval pins above locked in a location at a given time.
This feature lets you upload up to 1,000 pins into your queue, then randomize them all on a click of a button, while still maintaining the interval pins in the bullet above locked in the schedule of your choice.
The browser extension of Tailwind allows you to create multiple posts with a single click from any website. The Hashtag Finder suggests the best hashtags automatically on Instagram for your readers.
Are you a person who understands the importance of Pinterest SEO? You got to check this out (Open in a new tab)
Additionally, your efficiency can be improved by the use of a single tool and workflow for posting all your content of visual marketing on Instagram and Pinterest. What makes it even better is that the application is affordable, even for businesses that have a limited budget.
Tailwind will help you in tracking trends and activity. You can view when a person Pins from your site or comments on your Instagram post. You will be able to track key performance indicators (KPIs) through tracking your Pinterest and Instagram profiles, hashtags, and more.
Also, the insights that you obtain from Pinterest and Instagram analytics help you in identifying essential tasks and metrics you can focus on improving.
Lastly, another great benefit of Tailwind analytics is that it will help you to monitor your Pinterest and Instagram followers, likes, brand mentions, repins, boards, etc. Also, you can analyze content trends on Pinterest and Instagram to know more about what interests your readers.
You can track results to understand the kind of content that is effective and deliver more of it to your audience on both Instagram and Pinterest.
Some Stats That You’ll Love About Tailwind
They compared the average success on Pinterest of Tailwind Plus Plan members with those who signed up for Tailwind but never upgraded. Here are the typical Pinterest results of Tailwind members for over 6 months:
6.9X More Saves (Repins) Generated
3.7X More Followers Added
4.2X Pins Published
They compared the average success on Instagram of Tailwind Plus Plan members with those who signed up for Tailwind but never upgraded. Here are the typical Instagram results of Tailwind members for over 6 months:
1.8X More Likes Generated
1.3X More Followers Added
2X More Posts Published
Cost Of Tailwind
YES, Tailwind offers a free trial that allows you to pin your first 100 pins for free!
✔️ For bloggers and small businesses, they can use the Plus Plan that goes for $15 a month for every account. The cost reduces to $9.99 per account every month if you pay for the whole year.
The Plus Plan includes one account, a 7-day history archive, basic website insights, basic profile and board metrics, measure post success, smart scheduling, multi-account capacity, and unlimited scheduling.
✔️ The Professional Plan that goes for $799.99 a month (annual billing) is suitable for large agencies and brands.
The plan includes a one-year history archive, five collaborators, export data, benchmark versus competitors, measure Pinterest ROI, Full profile and board reporting, multi-account capacity, Pinterest brand monitoring, and optimize content strategy.
✔️ For the Enterprise Plan, one contacts the company directly for a quote.
The plan offers dedicated support, invoiced billing, a content discovery engine, sweepstakes/contests, industry trends, influencer campaigns, team roles and permissions, multi-account capability, unlimited collaborators, and unlimited history archive.
Tailwind’s technical details
- The devices that are supported by Tailwind are Mac, Windows, iPhone/iPad, and it is also Web-based.
- Its deployment is that it is cloud-hosted, and the language used for support is English.
- The pricing model ranges from monthly payment, annual subscription, and lastly, quote-based.
- The customers targeted and that can benefit from this app are those with small businesses, large enterprises, medium businesses, and freelancers.
- The customer support offered by Tailwind is through phone or sending an email.
Did you find this post useful and inspiring? Save THIS PIN to your Blogging Tips Board on Pinterest 🙂
Conclusion
Tailwind has not only eased the pain of posting regular content to Pinterest, but it has also come up with a full toolkit that assists the bloggers and marketers to drive considerable traffic to their site.
The insights got from Pinterest into Tailwind offer you the whole picture of the performance of your visual content. The addition of Tailwind Tribes nullifies any excuse for not reaching more and more people with your content.
Pinterest pinning is easy if you are pinning an image a day. But if you are serious enough about your business and want tons of traffic, you need to pin tons and tons of images on a daily basis, and this is a very time-consuming process.
Why don’t you just let Tailwind handle this job for you, while you focus on other aspects of your business and enjoy your time with your family and friends?
Additionally, this app is not shortened to Pinterest, it’s also useful for Instagram.
The free trial gives you the chance to experience Tailwind’s power. So get inside, sign up for a free account, and make sure to connect a Google Analytics account to be able to measure this app’s impact on your site.
If you’re interested in learning more about Pinterest and how to use it to blow up your blog’s traffic, we’ve come up with an awesome blog post, make sure to check it out! (Open in a new tab)
Related: Would you like to learn how to start a profitable blog that actually generates money in 2020? Check out my other article, and don’t forget to share your thoughts (Open in a new tab).
Are you interested in learning Pinterest SEO secrets? Ana has got your back, check the below courses:
- Pinterest SEO Traffic (Open in a new tab)
- Pinterest SEO Traffic + Coaching (Open in a new tab)
Want a free voucher to join Tailwind? You’ve got it! Just make sure to grab a copy of the “Making Pinterest Possible” online course, an eBook of 176 pages and case studies (Grab your copy now)
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Good Luck Folks
Peter Gitau
