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If you’re in the digital marketing world, you might have heard about ClickFunnels. It is the landing page builder that pioneers online sales funnels.
Clickfunnels is basically an online sales funnel builder, that helps businesses sell and market their services online. They provide pre-built funnels for a specific product, service or business, which makes online marketing a simplified and seamless process.
This is a ClickFunnels review that will go deeper into the good and the bad to determine whether ClickFunnels is a legit marketing software that is worth trying or it is just overhyped.
Since when it started, ClickFunnels has made a big name for itself. It has gone on to become one of the top marketing Software as a Service (SaaS) companies globally.
It comes as no surprise as to why people love ClickFunnels as it is all about making money for its users.
More specifically, ClickFunnels is about offering business software that helps the users to convert the people who visit their site into customers.
It is no wonder ClickFunnels has experienced much growth in a brief period.
We cannot deny the fact that it is popular, however, does its popularity mean that it is worth it? How much can one trust it? What sets it apart from other similar websites or page builders, and why should you consider adding it to your marketing stack?
In this ClickFunnels Review, we shall go through the gist of ClickFunnels, what it is, the features, the pros and cons, customer service, and others.
Regardless of whether you consider using it or not, it is an essential player that anyone in online marketing and e-commerce should get to know and understand.
What is ClickFunnels?
Clickfunnels is basically an online sales funnel builder, that helps businesses sell and market their services online. They provide pre-built funnels for a specific product, service or business, which makes online marketing a simplified and seamless process.
ClickFunnels was created in 2014, and since then, it has been silently revolutionizing the industry of online marketing.
What ClickFunnels does is that it makes it easier for entrepreneurs and businesses to sell stuff online with the use of complicated marketing technology, which is referred to as sales funnels.
It was founded by Russell Brunson, who is famous for good reason. He has been successful in various marketing adventures. He is also a bestselling author of two marketing books titled, ‘Expert Secrets‘, ‘Network Marketing Secrets‘ and ‘DotCom Secrets’.
These books will guide you through Brunson’s marketing methodologies.
ClickFunnels was started as a way of helping Brunson and his team in creating funnels more quickly for various ventures because usually, developing funnels took two weeks.
However, they later realized that their creation could be useful to others, and it also had great potential.
ClickFunnels incorporates all the core elements required to have competent and reliable sales funnel.
Unlike traditional funneling where one had to deal with landing pages, web hosting, email autoresponders, and more working them all in unison, ClickFunnels incorporates all the above and more.
It offers them in a unified, comprehensive package, and therefore, the user does not have to deal with each one by one. If you have a business, ClickFunnels has the right particular funnel for you.
ِClickFunnels is an ideal tool and an impressive solution for startups, online businesses, and entrepreneurs.
Also, ClickFunnels will help you to increase your conversion rates regardless of your goals, whether you want to collect leads, sell products, or promote your services.
This tool offers you a range of readymade sales funnels, an intuitive drag-and-drop editor, and landing page templates for a smooth funnel designing process.
What are Funnels, and how do they work in sales?
Before we go on with this review, let us first define what a marketing funnel is.
In marketing, it is a process that is used to turn strangers into customers, that is a marketing funnel.
When it comes to e-commerce, a sales funnel is a steps series designed for guiding a website visitor to the checkout page.
While a website acts as a wall that gives you no control over your visitors, a sales funnel:
✔️ Guide your visitors step-by-step through the entire sales process (so they don’t get confused or lost, and leave).
✔️ Point your customer straight to the ONE product or service they need most to help solve their problem.
✔️ Follow-up with your visitors, even after they leave your page!
Related: Do you know that you are a funnel away from success and your financial dream? Learn more about funnels, and how can you build yourself a very successful business using Clickfunnels (Open in a new tab)
Unlike brick and mortar stores, where you can build a physical connection between you and your customers, in a digital store you are a distance from your visitors, and here’s where a funnel comes in.
The funnel is tailored for appealing to your customers through psychology principles.
It works step by step, bringing traffic in closer and closer until the visitor ends up at the payment page. This sounds cool, I know, right? It has become a huge online marketing deal.
Russell Brunson did not only become wealthy by selling ClickFunnels technology but also in using it.
Bonus: This bare-bones 2-page funnel generated over 185,372 leads for Russel and his team… Do you need the lead funnel swipe file? (Open in a new tab)
With that being said, there are three types of audiences: Cold, warm and hot!
Let me explain why is your audience measured by its temperature, and what do we mean by this:
A customer who is not aware of you, your brand and your product is a cold audience.
What I mean by cold, that they are cold against your product, there’s no relationship, no trust between you.
Selling a random person that you’ve never met before, probably the craziest thing that the majority of marketers think about!
Professional marketers start with a story and take it from the buyer’s perspective. They focus on emotions because emotions are a very critical aspect of the buying decision.
A funnel is a game-changer. Even Facebook ads experts don’t run random ads to random people, they walk people into a funnel and a series of steps. They heat their audiences up by following and building trust.
Related: Do you want to learn how you can master Facebook Ads and bring the most return on investment possible for your business? Or even help local business owners to acquire new customers! We’ve got you covered with this awesome article around this topic (Open in a new tab)
Think about it like this: imagine standing in a mall, and trying to sell a particular product. No matter how hard you try to catch people’s attention, or how good you describe its features, you will not succeed in selling that product, unfortunately.
On the other hand, if your best friend tells you about a product that he’s personally used and satisfied his needs, you are more likely to get convinced in giving it a try and buy it.
But what made you accept, or think about buying it? I tell you what, TRUST!
So, the hotter your audience is, the more conversions you will get.
Now, you may be wondering what is “Conversion”?
Conversion is when a visitor on your website completes a specific action. It may be a lead, online sale, form completions or email submit.
So obviously, a conversion rate is the percentage of visitors to your website that complete a desired goal out of the total number of visitors.
A high conversion rate is indicative of successful marketing and web design: It means people want what you’re offering, and they’re easily able to get it.
Is Clickfunnels fake?
ClickFunnels is not a scam, and it’s not a get-rich-quick scheme. It is a legit marketing tool that will help you in performing many of the tasks that your business might need.
It also offers support tools and marketing training that allows the user to attain better results in their marketing. It is just a tool to help you create a profitable business easily.
You can build landing pages, squeeze pages, email automations and so much more using this powerful tool.
Also, have you ever known that Clickfunnels can get your dream car for you? They have the strongest affiliate program around. (Learn more and scroll down to their affiliate sign up page)
Advantages of ClickFunnels
These are some of the advantages you will get when you use ClickFunnels.
ClickFunnels was designed to save you energy and time – to perform what would otherwise require more technological proficiency and many third-party apps.
ClickFunnels also earns you money, which is among the best things about ClickFunnels. The process of creating your account, upload content, and begin taking payments has been made easy by ClickFunnels.
Additionally, it is effortless to pick what you need.
The drag and drop builder brings with it a few useful features. You can easily duplicate pages and also save templates if you would wish to use them at a later date.
The page builder has also been pulled off well and is an essential feature. After you familiarize yourself with it, it is straightforward to use drag and drop builder.
ClickFunnels also has an inbuilt A/B testing feature that is great. All you are required to do is duplicate a page, make changes, and select the amounts of your traffic you would like to see either version A or version B.
ClickFunnels has better handling of API integrations. Payment processors and email autoresponders are not complicated. They are not only easily managed but also reliable.
ClickFunnels has a WordPress plugin that allows you to add pages from ClickFunnels to your WordPress website. It will save you more time and is a lot easier than working between WordPress and ClickFunnels without the WordPress plugin.
Overall, it is incredible to have various things centralized. You can build your landing pages, trigger emails, create and order forms, all from a single platform.
This centralization does save you money and time, resources that could have otherwise be needed to pay the developers, hosting configurations, CSS, and others.
ClickFunnels also offers a reasonable value for their services. You can be assured that it is a good investment.
What you are permitted for a startup account is decent. Additionally, you might consider the full suite if you need more than 100 pages and have more than 20,000 visitors.
Arguably, it saves many users a headache that they might have if they attempted to use another method of managing funnels.
It has different types of sales funnels which require to be organized and designed in such a way that they attract the intended clients.
You can access funnels for sales, webinars, subscriber lists, and membership sites, and they are all quite different from each other.
ClickFunnels treats you to a variety of sales funnels that are pre-built. All that you have to do is choose the one that meets the requirements of your business.
This tool saves you both the time and effort of starting an organization of your sales funnels from scratch. After you choose your funnel, you are required to have a template.
ClickFunnels treats you to a variety of models that are all tested and proven to be functional.
Having a throng of templates that are proven and tested at your disposal. It also accelerates your phase of A/B testing as you will not have to weed out the nonfunctional templates.
The user-friendly interface offered by ClickFunnels helps you to easily integrate clocks, animations, videos, and other things to your templates and afterward perform your A/B testing to observe what is functional and what is not.
Disadvantages of ClickFunnels
Even though ClickFunnels is generally stable, it has some few areas that need to be worked on, these are:
There is a little drawback when it comes to pricing. ClickFunnels only offers two options of pricing, either $97 or $297 monthly.
However, when we come to the grand scheme of things, it is not a big drawback but another business investment, and you obtain a suitable package for your money.
ClickFunnels Pricing
There are two pricing plans that ClickFunnels offers – Etison Suite and Startup. They are alternatively referred to as Full Suite and ClickFunnels – and even Startup begins on the pricier side.
Startup costs $97 every month, while Etison is $297 monthly.
Additionally, you receive a 14-day free trial for trying out the service. Therefore, you do not need to get yourself into an expensive plan right away.
If you opt to pay annually instead of monthly, ClickFunnels gives you two free months for each pricing option.
This might sound a bit expensive. However, you need to understand that the leading service of ClickFunnels is increasing the efficiency of the funnels, and it does an excellent job at it.
The main variations between a premium account and an entry-level account are as follows:
Startup accesses the leading service, funnel builder, and different limitations on the number of visits (20,000), pages (100), custom domains (3), and some other features.
However, the two plans have unlimited members, unlimited contacts, A/B split tests, all advanced funnels, and some other commonalities.
Full Suite/ Etison contains a comprehensive features list.
It includes the following:
✔️ Subscription plans (a Backpack feature that allows your customers to pay for subscription services).
✔️ One time payments (a Backpack feature that permits product characterization as a one-time payment product for your gateways of payment).
✔️ 3 SMTP integrations (Simple mail transfer protocol).
✔️ Unlimited pages.
✔️ Unlimited funnels.
✔️ Unlimited visits.
✔️ Unlimited custom domains, backpack/actionetics, template requests.
✔️ Priority support.
ClickFunnels Features Overview
The following are some of the features that you will have at your disposal when using ClickFunnels:
- A/B Split Tests and Email Integrations.
- Custom Domains and Opt-in Funnels.
- ClickOptin and ClickPops.
- Sales Funnels and Hangout Funnels.
- AII Advanced Funnels and Membership Funnels.
- Webinar Funnels and Auto Webinar Funnels.
- Upsell Pages and Order Pages.
- Priority Template Requests and Priority Support.
- Share Your Funnels and Downsale Pages.
- Unlimited contacts and members.
- Email integrations.
- Pop-ups.
- Membership funnels and one billing integration.
The features of ClickFunnels are generally robust, and they offer you all that you might need. They are also much intuitive and offer you a sizeable amount of control. The Integrated management system and template editor are good examples.
Although A/B split testing might be a small feature, it is undoubtedly a notable one.
After you duplicate a page and change the copy, the split test will allow you to choose what traffic percentages you want to view per page, allowing you to test conversion rates very effectively. This function is a great one, and it is also easy to use.
Backpack and Actionetics
Actionetics is a feature that many would refer to as an email auto-responder, or merely an auto-responder.
However, Actionetics is a bit more complicated. Actionetics’ main goal is smart analytics that leads to intelligent auto-responding; however, the auto-responding involves email as well as snail-mail, and various other goodies.
A backpack is an additional tool for Actionetics that is designed to make the management of an affiliate program more efficient and relaxed.
Page Builder
This can be named as the main feature of ClickFunnels. Although ClickFunnels has distanced itself from page building software and focuses on its funnel approach, its landing page builder is used by many.
Various templates have good designs, and the models created by ClickFunnels are free. These templates are grouped by funnel type, and therefore, it should be easier for you to choose.
Additionally, you can save various templates and create personal page templates, and you will find them easily.
ClickFunnels Integrations
Integrations, just as the name suggests, are additional marketing tools that are integrated into the ClickFunnels software.
Various types of integrations can be added to your ClickFunnels account, and they are webinars, email, actions, and SMS/text. For instance, you may add MailChimp to your account if you like its auto-responding software, and you have a MailChimp account.
There are various partners that you can easily add to your ClickFunnels integrations, and these are:
Aweber, Active Campaign, Drip, Constant Contact, GetResponse, Coverkit, GoToWebinar, HubSpot, GetResponse, GVO PureLeverage, Interspice, HTML form, InfusionSoft, MailChimp, Mad Mimi, Ontraport, Shopify, YouZign, Twilio, Salesforce, Webinar Jam Studio, Sendlane, and Maropost.
These integrations are easily added, click your integrations section and click the search bar, then select the integration you want to add. Managing integrations is also a straightforward process.
Payment gateways are related to integrations in that they are also integrated into ClickFunnels but in a different section. They can also be referred to as billing integrations.
They are simply integrations that let your customers make payments for your stuff.
The payment gateways you can add are:
Stripe, JVZoo, Infusionsoft, Ontraport, Warriorplus, NMI, ClickBank, Blue Snap, Recurly, and Taxamo.
Hosting
ClickFunnels is a comprehensive hosting solution with incredible features. It hosts all sales funnels and landing pages for you.
It is also responsible for all maintenance and security issues, making sure that web pages on your site suffer the least possible downtime and that they load faster.
Preset sales funnels
ClickFunnels is a page builder for landing pages, and it offers various preset sales funnels that you can choose.
These funnels have been grouped into industries and also according to the objective they were designed to accomplish.
For instance, you can choose a sales funnel to assist you in generating leads, creating an event, or selling a product.
Every sales funnel has a video tutorial that explains the uses of the funnel and also insights on how to achieve the best results out of it.
You also have the option to design specialized sales funnels that cater specifically to your particular online objectives.
Templates
ClickFunnels offers a collection of premium and free landing page templates that you can choose to use.
The landing pages have been fully enhanced and have been designed to convert, and this ensures they interact with your potential customers and also help you in achieving your targets.
ClickFunnels, a landing page builder is aware of what can help in converting customers and that which cannot. Therefore, the templates offer you an upper hand over the competitors.
Editor Features
You can choose from various blocks of content that you can drag and drop with ease onto the sales funnel. Such content blocks include a pricing table, FAQ section, progress bar, timer, and others.
Additionally, you can pick and input pictures, audio, or video to the sales funnel.
You can upload photos or acquire stock images from Pixabay, ClickFunnels library, Unsplash, or Iconfinder without leaving the editor. You can also upload videos from YouTube, Wistia, and Vimeo.
There are also numerous Google fonts at your disposal for your headlines and content. Also, you can alter the size, color, and more. You can also choose a background color, image, or video to match your sales funnel.
There are various advanced form types that you can include in your funnels within the editor.
They include a survey form, an SMS sign-up, and shipping and billing address forms. You can add popups to the sales funnels and choose when and where you want them displayed.
Also, you can preset them to come up as the visitors head to the exit page.
ClickFunnels allows you to show social share buttons, a Facebook sign-up button, or Facebook comments on any page in your sales funnels.
Membership Website Functionality
The ClickFunnels membership funnels are designed to help you make sales for access to select areas of content or membership site.
A membership funnel begins with your site promotion, demonstration of accessible content and details on why the users should subscribe, and then funnels to a signup page and content access.
The landing page templates and membership funnels are fully functional to maximize sign-ups to your site. Alternatively, you may use a blank template to create a particular membership funnel from the ground up.
The ease of use
The main sell of ClickFunnels is its ease of use. Although it could be a bit overwhelming for a beginner who is new to the marketing and e-commerce world, the learning curve takes a maximum of two hours for most people.
Creating your funnels is much more complicated than using ClickFunnels. The funnels are also easily managed, and there is a cohesive menu to enable you to navigate to each part of your funnel management process more accessible.
Who can use ClickFunnels?
In broad terms, startups and small businesses are the ones that get the most use of ClickFunnels. Naturally, there are variations in types of funnels that appeal more to some businesses than others.
Speakers, consultants, professional service providers, coaches, people in network marketing or e-commerce, and also the providers of B2B services might be the best fit for ClickFunnels.
Generally, ClickFunnels does well with people who have independent ventures or offer more creative products.
In other words, this tool is ideal for:
? Beginners
- Start a Youtube channel and monetize it with the right funnels to collect leads and prospects.
- Starting a blog can also be a smart move as you can have more control over the analytics, and show specific sales funnels for people based on their behavior on your website. You can sell your info product or course.
- Social media is a great source to get new leads and prospects for your business. You can drive them into your sales funnel, and based on their actions you follow up with them and show them different offers.
- Build funnels for others and get paid. The one with the knowledge (You now) always gets paid to complete others’ tasks.
A sales funnel makes it easier for you to better understand your customers.
Related: Want to learn how to start a blog that actually generates money? Learn more (Open in a new tab)
? Local business owners (Brick and mortar)
Every business needs new leads. Maybe you run a physical business or want to help a business owner in your town.
You don’t have to be an expert in digital marketing. Since that they have pre-built funnels almost in all niches, all you’ve got to do is upload the funnel and edit it.
This works best when you give people something for free in return, to give them a REASON to click and engage with your sales funnel.
What you can do:
- Offer free quotes (Construction, plumber and other home services)
- Free Consultation (Lawyers, doctors, dentists, accountants)
- Free trial (Gyms, courses and other things)
- And this works amazingly: Coupon codes and discounts. (Works best for restaurants and coffee shops)
? Online Businesses
You may have an online course that you want to market online, or you want to market your skills or host a webinar. Without people visiting your page and opting in to become a lead, you won’t make any money.
Researches have shown that customers need around 9 digital clicks to be converted. So, you have to stay around their eyes, show up multiple times a day, have a professional digital presence that shows social proof and makes it seem like you have a huge authority.
When you better understand the behavior of your visitors, you’re more likely to turn them from a cold audience into a warm one then into a customer.
? Affiliate marketers
Professional marketers don’t do direct linking. They make an extra step to get the most out of their efforts and customers.
Rather than redirecting people directly to the affiliate link, they drive them into a sales funnel to collect their info (name, email, and mobile), and follow up with them, build trust and upsell them new products.
They say that money is in the list. So, if you are not using a funnel and building your list, you’re leaving money on the table.
Bonus: If you want to a comprehensive step-by-step guide for affiliate marketing, you better check out our article around this topic. Check it and find your free seat in the affiliate marketing course while it lasts (Open in a new tab)
What Clickfunnels can’t help you with?
? Blogging
Bloggers tend to use WordPress to create their awesome blogs because that’s what it’s for!
Through Clickfunnels, you can create awesome squeeze and landing pages, a complete funnel to bring more customers and leads. It’s not like WordPress, it doesn’t function for blogging and posting every day, but what you can do is that you can add your blog’s link to your sales funnel, which gives a higher authority.
? Website builder
There are too many differences between a sales funnel and a website. While the website acts as a wall, a sales funnel gives you the ability to actually interact with your visitors and better understand their needs and actions.
A sales funnel is made up of multiple steps pages, right, but it doesn’t have the functionalities that a full website has.
? E-commerce
If you are looking forward to selling physical products online or do dropshipping, Clickfunnels can’t serve your business. You rather use Shopify which acts as your hosted e-commerce solution. Shopify has everything you need to start selling online, anywhere!
Grab your 14-day free trial on Shopify, the world’s biggest e-commerce platform in the world (Open in a new tab)
If you want to learn how to create a Shopify online store in 7 simple steps, and start selling online, anywhere, this article is for you. A free course is uncluded inside, come in and grab your seat (Open in a new tab)
Clickfunnels Customer Support
This area has some nuances. The decent documentation on-site, however, can be said to be sufficient. The customer service has a chat feature on the dashboard after login. They are generally helpful on the easy issues and troubleshooting.
What also Clickfunnels can help you with?
✔️ Run your business faster.
✔️ Collect leads.
✔️ Email your prospects continuously.
✔️ Manage several offers and services at a glance.
Conclusion
Clickfunnels is a great tool that is misunderstood by so many people. It’s for sure not fake, it’s a strong company been around since 2014. And since then, it has been silently revolutionizing the industry of online marketing.
It was founded by Russell Brunson, who is famous for good reason. He has been successful in various marketing adventures. He is also a bestselling author of two marketing books titled ‘Expert Secrets‘ and ‘Network Marketing Secrets‘.
Tip: I highly recommend getting his books while he’s offering them completely for free (Just cover the shipping cost). Huge value is waiting for you, trust me!
Clickfunnels is basically an online sales funnel builder, that helps businesses sell and market their services online. They provide pre-built funnels for a specific product, service or business, which makes online marketing a simplified and seamless process.
What ClickFunnels does is that it makes it easier for entrepreneurs and businesses to sell stuff online with the use of complicated marketing technology, which is referred to as sales funnels.
While Clickfunnels offers a 14-day free trial on all packages, you can start with the startup package, and upgrade as you go along and as your business grows. I believe for what they offer and solve, the plans are handy and affordable.
There are too many different ways to get the advantage of all that Clickfunnels is offering today, and one of the best ways that you can make money from Clickfunnels is by promoting it to others. Clickfunnels has the strongest and the most genuine affiliate program around!
Do you know that they can get your dream car for you?
YES! And professional well-known marketers and affiliates are doing this (Check what successful affiliates are saying about this). After you become a member with Clickfunnels, you scroll down to the Affiliates section and apply as an affiliate.
Another cool benefit of Clickfunnels is that it allows you to easily act as a small marketing agency, let me explain.
People can get you $70 let’s say to build them a sales funnel for their business. You can offer your services online on networks like Fiverr, or you can attract local businesses. Imagine how many businesses around you in your town, dentists, doctors, bakeries, restaurants. Whatever the business is, every single business is looking for leads and new customers.
The point is that not everyone is getting advantage of what’s the internet is offering nowadays, and this is where you can come in and give them a small presentation about funnels and how can it help them acquire new customers.
The Startup package on Clickfunnels will allow you to create up to 20 funnels, so you are paying $97, and can get $1,400 (20X$70) in return.
Long story short, millions of dollars have been processed by Clickfunnels, and around 100,000 customers are using it. Come in and check what do they know that you don’t, and how will this tool help you in your business. (Get your 14-day free trial)
Hope that you like this piece of content and if you have any question make sure to freely ask and let’s start a talk. Do not forget to share it if you like it.
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Cheers,
Peter Gitau
