How to Pick the Perfect Business Name (We Asked The Experts)




how to pick the perfect business name

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Getting a solid business idea is hard, but finding a fitting name for their startup is equally a challenging problem that practically every entrepreneur faces.

So, how to come up with the perfect name for your business? Luckily, this is what I’m about to share with you!

If you have already found your business idea and are struggling to find a cool name to align with your brand’s vision, I got your back my friend!

In this article, we will be discussing the 4 methods of finding the best fitting name for your business.

If you find this post inspiring and useful, share it with your friends, please! (Virtual high fives and hugs to all my sharers out there)

It is undeniably more difficult nowadays than it was before. This is partly due to the fact that every firm needs the best brand name, as well as an available complimenting domain name and social media profiles.

And while there are many principles for finding the right brand name, we’ve been able to compress the process down to four main processes.

Applying these procedures has helped us uncover the best business names for over 30,000 brands, and we’re convinced it will show exactly how to name your business.

So, without any further delays, let’s get started!

4 Methods for Finding the Best Fitting Name for Your Business

Picking the perfect business name can be tricky sometimes! In fact, the process of choosing a business name may seem simple at first, but there are many factors that play into creating a successful one.

To help you save your time in finding the best name for your business, we have asked and surveyed top experts in business for tips on how to come up with a business name fast. These 4 steps sum i all:

1. Have a Clear Vision for Your Company

The first step in developing a memorable brand for your company is determining what you want it to be, accomplish, and how you want people to connect with it over time.

The best way to attract people to your young startup starts by deciding on how you want your clients to feel while dealing with your brand. 

Doing this would make it a whole lot easier to come up with the best name while brainstorming or using a company name generator.

After you’ve identified the key concepts you want your company to address in the long run, and found some keywords that embody these goals, the next move is to truthfully examine these keywords and choose a couple that best reflect your startup. These will serve as the foundation for the culture and identity of your firm.

2. Develop a Good Brand Tone

Always keep in mind that the tone of your company’s name determines its power. Your brand’s tone reflects its true personality. If done well, it will attract a large number of clients; if done incorrectly, it will drive them away.

Developing an appealing tone that is aligned with your company’s ideas is an effective strategy to influence how prospective consumers view your brand.

Take time to research your customers and understand their underlying characteristics, who they are, what they do, and what their needs are, as this will help you to decide if the appropriate tone for your business is:

  • Captivating
  • Pragmatic
  • Fun and playful  
  • Innovative and modern 

3. Find Your Brand Elements

It’s great to have a peculiar tone, but your hunt for the perfect name isn’t over since you’ll also need to develop your company’s branding elements. Why’s this vital? Understand that your company’s branding elements will serve as the necessary base for coming up with fantastic name ideas.

And the easiest strategy to build and comprehend your branding elements is to identify your company’s:

  • Big ideas: What are the big plans your business has?
  • Values: What personal or customer values does your company support?
  • Narrative: Do you have an amazing story to tell about your company?
  • Perks: Will you provide any one-of-a-kind benefits to your clients?
  • Feelings: What emotions would you like your audience to experience?
  • Value Proposition: What makes your brand stand out from the crowd?

4. Gather Your Team and Start Brainstorming

It’s time to put it all together. Grab a notebook and pen, and start looking for some creative and unique business names that satisfy the needs of your company.

Brainstorming can be exciting and pleasant, though sometimes it can be draining. Every entrepreneur seeking a strong brand name mustn’t shy away from getting help from colleagues, relatives, and friends.

Only Use Audience Tested And Trademarked Names

After you’ve decided on a brand name for your company, run it by a small sample of your target market to see whether they like it. If your customers don’t like it, try another one. It’s pointless to choose a name that your audience doesn’t like just because it’s trendy.

After you’ve tested and verified that the brand name you selected is loved by your audience, ensure you protect it with a trademark. This will prevent other businesses from reusing your company’s name.


We all know that a business name is more than just words. It is a representation of your company and brand. Although finding a cool name for your business or brand may seem simple, there are many things you need to take into consideration in order to create a successful one.

With the help of some experts like Grant Polachek, in this article, we were able to gather some information for you on how to choose a business name that aligns with what you’re trying to do or sell!

Grant Polachek is the head of branding for, 3X Inc 5000 startup and disruptive naming agency. Squadhelp has reviewed more than 1 million names and curated a collection of the best available names on the web today.

It’s also the world’s leading crowdsource naming platform, supporting clients such as Nestle, Dell, Nuskin, and AutoNation. 

Finally, if you need some help with brainstorming and ideation, check out our other article that discusses 27 free business name generators, and again, if you find this post inspiring and useful, share it with your friends, please! (Virtual high fives and hugs to all my sharers out there)

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Odeh Ahwal

So behind every great blog is usually someone who runs it all. That would be me, Odeh Ahwal. I’ve created the eComDimes blog with a mission to help people provide well for their families by starting online businesses, share my experience, and just introduce you to different ways of making money online! At eComDimes, we help you turn your dimes into dollars!

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