With the fact that the average return on investment on each $1 spent on email marketing is $36 plus, many businesses are leveraging this highly effective medium to reap the rewards of connecting with their audiences, driving sales, and building brand loyalty.
Email marketing can build customer relationships, keep them informed of new products and services, and nurture leads. It offers several advantages for businesses of all sizes, ranging from cost-effectiveness to personalization opportunities.
In this article, we’ll be discussing exactly why not utilizing email marketing for your business can be a missed opportunity with several potential drawbacks, along with some compelling reasons why you cannot afford to overlook email marketing!
So, are you wondering how email marketing can benefit your business and if it’s worth taking the plunge? Let’s find out together!
Before we dive in, make sure to read this post to the very end, and if you find this post inspiring and useful, share it with your friends, please! (Virtual high fives and hugs to all my sharers out there!)
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Why Email Marketing Still Matters?
As of 2023, there’s no other tool or marketing channel that generates more revenue than email. It still matters to businesses because it simply works!
In fact, it’s one of marketers’ most preferred advertising mediums because of the control they get over the scope of their reach, and above all, it’s still one of the most cost-effective and affordable options available nowadays.
According to a recent study by Constant Contact, brands made $36 for every U.S. dollar they spent on email marketing, which is huge in my opinion, and the reason why you cannot afford not to use email marketing in your marketing mix.
In other words, an email list is the biggest digital asset in any business, and building one will unlock unlimited advertising opportunities and allow you to unlock your business’s full potential while maintaining a low cost per acquisition and boosting your overall customer lifetime value.
How Can Email Marketing Benefit Your Business?
Email marketing is a cost-effective instrument that allows you to reach a large audience quickly and effectively. When executed strategically and ethically, it can deliver substantial benefits and contribute significantly to a company’s success.
With that being said, let’s have a look at the different ways you can utilize email marketing to benefit your business, get more eyeballs to your products or services, and potentially increase your overall revenue:
1. Helps You Reach Your Target Audience
The first benefit of email marketing is that it allows you to easily reach your target audience. Unlike on social media platforms, because the people on your email list have already expressed interest in your business, they are likely to engage with your content by opening and reading your emails.
Segmenting your email list is important to making the most of your email marketing efforts. This allows you to tailor your content to specific groups of people based on their interests, demographics, or behavior.
This specificity will ensure your emails are more relevant and engaging to your subscribers and increase your chances of getting a response.
2. Drives Traffic to Your Website
Another one of the different ways email marketing benefits your business is by driving traffic to your website. Whether you promote a new product, offer a discount, or share informative content, every email you send is an opportunity to direct your audience to your website.
To increase your website traffic with email marketing, ensure your emails are visually appealing, offer value to your subscribers, and include clear calls-to-action (CTAs). Your CTAs should be compelling and encourage your subscribers to take action, whether it’s to purchase a product or read an article on your website.
3. Increases Sales
One of the biggest benefits of email marketing is that it can increase sales for your business. Emails are great ways to promote your products, services, and offers to your audience. You can use emails to offer discounts or promotions to incentivize customers to purchase from you.
You can also retarget customers who have abandoned their carts by sending them follow-up emails with special discounts or offers. These messages will remind them of their incomplete purchases and encourage them to check out.
4. Builds Brand Recognition
Email marketing can also help you build brand recognition and loyalty. By consistently delivering valuable content, promotions, and updates to your subscribers, you’ll become more memorable and trustworthy to them. This trust can translate into repeat customers and more referrals for your business.
To build brand recognition with email marketing, ensure your emails are visually consistent with your brand and voice. Use your branded colors, fonts, and imagery to create a cohesive look and feel across all your email marketing materials.
5. Provides Measurable Results
Finally, email marketing provides measurable results to help you track your progress and make informed decisions. With the right email marketing software, you can track open rates, click-through rates, conversion rates, and more. Using Google Analytics to track your email campaigns can help you optimize them for better results and make data-driven decisions for your business.
How to Build and Grow Your Email List Effectively?
Building and growing your email list effectively involves a strategic combination of sales funnels and enticing lead magnets. By combining sales funnels and irresistible lead magnets, you’ll not only grow your email list but also cultivate a loyal and engaged subscriber base that can translate into more revenue.
To start, create a well-defined sales funnel that guides potential subscribers through a series of steps, gradually nurturing their interest. Begin with a compelling landing page, emphasizing the value they’ll receive from joining your list.
Next, offer free lead magnets such as ebooks, webinars, or templates that address their pain points or provide valuable insights. You can use Clickfunnels (this is a 14-day free trial link) for creating professional sales funnels, even with no prior experience or coding knowledge. Not only that, but you have to ensure that these lead magnets are high-quality and tailored to your target audience’s needs.
Once prospects opt-in, it’s always advisable to use an automated email sequence to maintain engagement and build trust. A great email autoresponder that I’ve been using and recommending to my readers for years is called GetResponse (this is a 30-day free trial link), and it costs as low as $15 a month.
20 Best Strategies for Building Your Email Subscriber Base
Building a strong email subscriber base is essential for effective digital marketing and communication. Here are some of the best strategies to help you grow your email subscriber list:
1. Create High-Quality Content: Offer valuable and relevant content that attracts your target audience. Content can include blog posts, ebooks, webinars, or exclusive access to resources.
2. Optimize Your Website for Sign-Ups: Make it easy for visitors to subscribe by placing sign-up forms prominently on your website, such as in the header, footer, or as a popup.
3. Offer Incentives: Provide incentives like discounts, freebies, or exclusive content in exchange for email subscriptions. This encourages visitors to join your list.
4. Segment Your List: Segment your subscribers based on their interests, behaviors, or demographics. This allows you to send targeted and personalized content, increasing engagement.
5. Use Social Media: Promote your email sign-up across your social media platforms. Share the benefits of subscribing and create eye-catching posts. You can also leverage 3D motion graphic posts from companies like Standout Clips.
6. Run Contests and Giveaways: Hold contests or giveaways that require participants to subscribe to your email list as a requirement to enter. Ensure the prize aligns with your target audience’s interests.
7. Leverage Exit-Intent Popups: Use exit-intent popups to capture visitors who are about to leave your site. Offer them something valuable in exchange for their email address.
8. Optimize Your Sign-Up Forms: Keep your sign-up forms simple and easy to fill out. Ask for minimal information, typically just the email address and maybe the first name.
9. Guest Blogging: Write guest posts for other websites in your niche and include a link to your landing page in your author bio. This can attract readers who are interested in your content.
10. Email Referral Programs: Encourage your current subscribers to refer friends and colleagues by offering incentives for successful referrals.
11. Host Webinars and Events: Webinars and virtual events can be an excellent way to collect email addresses. Require registration to attend these events.
12. Use Content Upgrades: Create content upgrades, which are exclusive pieces of content related to a blog post or article. To access these upgrades, visitors must subscribe.
13. Landing Pages: Design dedicated landing pages optimized for conversions. Use persuasive copy and compelling visuals to encourage sign-ups. Clickfunnels is the ultimate funnel-building software that I’ve been using for years and it contains dozens of pre-built funnels and squeeze pages.
14. Mobile Optimization: Ensure that your email sign-up forms and landing pages are mobile-friendly to capture subscribers from all devices.
15. A/B Testing: Continuously test and optimize your sign-up forms and strategies. A/B testing can help you refine your approach and improve conversion rates.
16. Email Signatures: Include a sign-up link in your email signature. This way, every email you send becomes an opportunity to gain a new subscriber.
17. Engage with Current Subscribers: Regularly engage with your existing subscribers through valuable content and personalized messages. Engaged subscribers are more likely to refer others or take action.
19. Analytics and Metrics: Monitor your email list growth with analytics tools. Track conversion rates and adjust your strategies accordingly.
20. Partnerships and Collaborations: Collaborate with other businesses or influencers in your industry to cross-promote each other’s email lists. If you build a considerable list, you can consider becoming a solo ad vendor on marketplaces like Udimi.
Remember that building a quality email subscriber list takes time and consistent effort. Focus on delivering value to your subscribers, and you’ll see your list grow over time. Additionally, always respect the privacy and preferences of your subscribers to maintain a positive relationship.
If you want help with building, growing, and monetizing email lists, you cannot afford to miss this 30-day lifetime training offered by a multi-millionaire digital marketer!
How to Maintain a Clean and Engaged Email List?
Building a mailing list might seem easy, but maintaining a clean, healthy, and engaged list is what’s hard and what newbies often fail to do. With that being said, here are the best activities that will allow you to exactly achieve that:
- Give free value in advance – By giving away free value in advance, people are more likely to opt in and give you their information. You can offer lead magnets such as eBooks, templates, spreadsheets, cheat sheets, or anything that addresses their pain points or provides valuable insights around a certain topic.
- Always deliver real value in your emails – Remember, whenever you hit the send button, you’re hitting a real human’s inbox. So, make sure to deliver a worthy message that offers real value to the reader.
- Send daily emails – Don’t be afraid or hesitate to send daily emails to your email newsletter or follower base. In fact, the average number of emails successful entrepreneurs like Anik Signal and Grant Cardone is 3 emails a day.
- Test out different sending times – Finding the best time to reach out to your lead prospects is crucial. Numbers don’t lie. So, to achieve that, you can leverage the offered metrics by your autoresponder to see what the best times of the day tend to get the most open rates.
- Never spam your list – Spamming not only damages your reputation but also destroys trust with your subscribers, ultimately harming your brand and bottom line. Instead of spamming your affiliate links, focus on providing genuine value to your email list and send relevant and well-crafted content.
If you want to learn more in-depth about the above pieces of advice, my partner Anthony can walk you by hand through the entire process of building, growing, and monetizing healthy email lists. You’ll be in good hands because Anthony has generated millions of dollars online all through email marketing alone!
There are many different ways email marketing benefits businesses and is helpful for any owner looking to connect with their customers and grow their business.
By using email marketing to reach your target audience, drive traffic to your website, increase sales, build brand recognition, and provide measurable results, you can create meaningful connections with your customers and build a successful brand.
In this article, we discussed the above points in detail along with the most effective way for building and growing your email list in 2023 and beyond.
If you’re ready to grow your business, it’s time to start investing in email marketing today! If you want to see how it can benefit your business and learn how my friend Anthony is generating millions of dollars online by leveraging email marketing only, then you cannot afford not to watch this video:
Thanks for going this far and reading my article all the way through! If you found this post inspiring and useful, share it with your friends, please! (Virtual high fives and hugs to all my sharers out there!)
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