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Chances are, you’re looking forward to starting a drop servicing business but are a little bit intimidated about what you should be selling. This case study will be your inspirational kick in the pants to help you get started and move faster!
Turn Yellow is a great drop servicing case study that could be highly profitable and easy to replicate. The platform resells Fiverr gigs that turn people’s portraits into entertaining yellow drawings. A low-ticket product, with high margins, high average order value, and potential printing up-sells!
For the last couple of months, I’ve been receiving a lot of msgs and emails from people requesting a drop servicing case study, and today is the day!
Today’s article is a review of a currently running business that works with the drop servicing model and will help you put the model into action and even give you everything you need to start a similar business!
If you find this post inspiring and useful, share it with your friends, please! (Virtual high fives and hugs to all my sharers out there!)
A Quick Recap Of How Does Drop Servicing Work
The drop servicing business model is really centered around being the middle-man between the service provider and the actual buyer.
First, you go find trustworthy freelancers and drop services, list them on your digital storefront, and when someone purchases from you, you transfer the order to a 3rd-party freelancer from marketplaces like Fiverr and let them do the actual work!
The contractor will then commit to the deadline and deliver the order for your approval. After your approval, you deliver to the buyer as if you’ve done it!
A Drop Servicing Case Study – Turn Yellow
Nowadays, there are a lot of individuals who have figured out how to make money online flipping services, and there are a lot of websites that work with the drop servicing business model!
But the website we’re featuring today; Turn Yellow works with a very entertaining and simple drop servicing niche.
What Is Turn Yellow?
Turn Yellow is a website that turns people’s portraits into a simpsonized yellow version that can be fun to be gifted to siblings, relatives, and friends!
They can draw you solo or with family, friends, pets, or even your favorite celebrity! The platform enables custom modifications with as many characters as you like!
How Does Turn Yellow Work?
The way that this drop servicing business works is really simple and straightforward.
Below are the exact steps of the process that people need to go through when ordering from Turn Yellow, which actually explains its whole service supply chain and put it into action for you to better understand the business model.
Step 1 – Choose The Number Of Characters
First of all, people would need to select the number of characters that should be drawn and included in the order.
You can create a design for up to 5 characters, and if you want over 5 characters, you can request a custom order.
Since pets can take more time to draw than people, pets count as persons too.
Step 2 – Choose Your Picture Style
The next step would be to choose your portrait style whether to be shoulders and up or full body.
Your price is determined at the end of the modification and after you finish selecting the design requirements as each option has its own pricing.
Step 3 – Add A Background
Turn Yellow has a bunch of pre-made templates that can be used as a background for your design. Things like sofa, beach, bar, street, etc…
Alternatively, you can just tell them what you wish and their qualified team of artists will get it done for you! Or you can choose not to add any background to the image which will reduce your cost by $20!
Step 4 – Finalizing Your Order
After selecting your style, the number of characters, and your background, you will then need to give them any information you want them to take into consideration or include in your design.
It’s simply like communicating with a designer who’s about to draw you. Share with them all the small details you have in mind about colors, clothes, accessories, and everything.
Obviously, you would need to upload your images so they can turn them into a yellow version. This is can be easily achieved by hitting the “Choose your images” button.
After selecting your images, you’re good to go with the order and their designers will start processing it right away if the quality is all good!
How Does Turn Yellow Make Money?
From the first sight of this lucrative drop servicing website, the average order value is something around $50, assuming that the order includes a single character, full body with a background.
Their prices are as follows:
- Half Body Person – $15
- Full Body Person or Pet – $30
- Standard Background – $20
- Custom Background – $40
The cost of service is something between $5-$10 per character on Fiverr. For the background, they already have a set of designs and backgrounds that you can choose from, which leaves them with approximately $40 in profit per order.
And that’s from a single character and a standard background only…
If someone orders something with a custom background, they would be charging them $40 extra, while it costs them something between $5-$10 more to produce a unique custom design.
The more characters and custom backgrounds, the more money they make.
Where Does Turn Yellow Outsource Drop Services From?
I highly believe that their freelancers exist on the Fiverr freelance marketplace or they could have hired them on Upwork.
The cool thing about Fiverr is that you’re allowed to set a unique criteria for finding your freelancers. You can see their whole portfolio of previous work, their ratings, they response rate, and their prices too.
Not only this, but you get the chance to instantly chat with them and agree on the terms you want. In addition to all of that, prices on Fiverr are so competitive and affordable.
Therefore, there is a good chance that they have used Fiverr to find the skills they might need to run their business!
How Does Turn Yellow Acquire Customers?
If you go to turnyellow.me, you can see that they already have a Facebook pixel set up on their website using the Facebook Pixel Helper extension on Chrome.
Facebook pixel is a piece of code that marketers place on sites for better insights and analytics about people’s behavior and actions, so they can run ads more efficiently by showing the right product to the right group of people.
If this indicates something, it indicates that they are using Facebook Pixel to build relevant ads for their audience, and logically, Facebook ads work best for this kind of offer and product.
How To Create A Drop Servicing Business Like Turn Yellow
This is a very basic drop servicing website with a simple design and a one-product ordering page.
It could be easily made on Shopify. Shopify is basically an eCommerce company that allows you to create a digital storefront and they act as your cloud-hosted solution.
You don’t need any technical skills or coding knowledge to set up a store on Shopify, and it only costs as little as $29/month!
Shopify has an app store where you can find apps and tools to increase the functionalities and features of your store. Some are free, others are paid, and the majority of them come with a free trial where you can test them out without even paying a single dime!
Being said, to create a drop servicing website on Shopify you would need:
- Go to shopify.com (Click here for a 14-day trial)
- Secure your domain name.
- Pick a suitable theme from the Shopify theme store.
- List your products/services.
- Introduce your business to the world.
If you don’t find a theme that fits your idea or business on the Shopify theme store, you can definitely purchase one externally from networks like Envato Market and install it manually in your store.
Want a step-by-step tutorial on how to set up a drop servicing website on Shopify? This article could be of great help!
Alternatively, you can leverage sales funnel builder software like Clickfunnels to build funnels for your services and a profitable customer journey on your web pages.
With Clickfunnels, you can choose from the hundreds of available pre-built funnels, landing pages, and squeeze pages, almost in all niches and categories.
Clickfunnels is a bit costlier; $99/month, but it’s definitely worth it as sales funnels are proven to work better than static websites.
Do you think that ClickFunnels is the best sales funnel builder? Why not give it a try for FREE and see for yourself?
Here’s a free webclass by Russell Brunson, owner and founder of Clickfunnels, to help you create your first converting sales funnel!
The 10-Point Checklist – Infographic
No matter what business model you’re involved in, you ultimately need a game plan, a road map to success, and that is what this infographic is for.
I liked to put together a compelling design that includes definitions, stats, and 10 points you need to take into consideration when starting your digital drop servicing agency.
The number one thing that holds people back from starting their online business is when they realize that they need to pick a niche market.
This article has featured a successful drop servicing case study for inspirational purposes only.
It’s not necessary to entirely copy other people’s businesses… the idea is to validate what’s already working and capitalize on it!
I hope that this post has added something to your knowledge, and if it did, share it with your friends, please! (Again, virtual high fives and hugs to all my sharers out there!)
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Frequently Asked Questions
There’s no best drop servicing niche as there are a lot of factors that determine the validity of a niche. In general, the best niche is the one that pays you most, less competitive, has the potential for monthly recurring payments, and a lot of up-selling opportunities!
Some of the free yet effective ways to generating clients for your drop servicing business are email outreach, LinkedIn, blogging, and Upwork. Paid methods, on the other hand, are centered around paying mediums like Google and Facebook to get you under your potential customers’ eyes.
A freelance marketplace is your best bet! On networks like Fiverr and Upwork, you can find a bunch of trustworthy freelancers that you can leverage their skills and capabilities in your drop servicing agency.
eComDimes is the only blueprint you’ll need to start a viable and profitable online business. It consists of 8 courses that go through the business model from literally from A to Z! you can learn more about eComDimes blueprint here.