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The short answer is, why would you lose your efforts, money, and time? If someone who’s visited your page has left without you capturing their email, they simply become a lost potential, forever. Building an email list gives you the power to engage your customers, build trust and sell them at ease!
An email list is simply a mailing list that has the email addresses of your customers and also additional details about them, such as names and other relevant information.
Some would argue that having visitors on your social media pages and website has little value if these visitors do not share their contact information with you.
Additionally, if these visitors share their email addresses, it will be up to you to make sure you engage with them regularly because every lead is a potential client.
Creating and managing customer relationships is essential for generating conversions and new leads for your business, and one of the best ways to achieve this is through email marketing.
Through the regular sending of emails and prospects to your existing customers, you are not only reminding them of your presence but also building trust.
This warms them up for the action that will follow, for example, purchasing or recommending your products to their friends and family.
You will be required to encourage visitors to sign up for your email list when creating one.
You need to understand that a lot of people are tired of getting spammy promotional emails, and therefore, you will be required to show real value. In return, you might offer either of the following for their email and contact details:
✔️ Content or service upgrade.
✔️ Special offer or discount.
✔️ Free report, eBook, or whitepaper.
✔️ Free trial to your service or product.
✔️ Newsletter subscription with exclusive access.
Email marketing is among the best ways of growing your business. Creating an email list from scratch is not hard; it is more of a fresh start.
However, you do need the help of email list building tools if you want to begin building your email list in the right and a strategic way and also faster.
Building your email list can be tricky and overwhelming, and for this reason, you need assistance from relevant and reliable tools. It will cost you a lot of time and effort to build your email list manually.
In a simple language, because you cannot possibly collect and save every single email through manual means, you will need to use particular tools for that. The following are tools that can be used to build an email list:
Email list building tools
There are a lot of tools that you can use when creating your email list.
However, we shall detail more on the GetResponse and Clickfunnels platforms because of their numerous features that save you the cost of purchasing your email landing page builder, autoresponder, and other CRM tools.
What makes GetResponse a fantastic email list building platform is its many amazing features that can be accessed inside the platform. Some of the top things required by your online business needs that are fully covered by GetResponse are:
? Create a landing page
? Create forms
? Create an autoresponder
? Create lead magnets
? Create and schedule newsletters
? Create a survey
? Host webinars and presentations
? Sell directly inside GetResponder
? Handle sales pipeline
? Manage leads and sales
If you do not know a lot about email lists, you might find it hard to grasp why all of these are needed.
However, remember that to begin, build and grow your online business, you will be required to attract readers, make them subscribers, and eventually build a relationship that will help you to sell stuff to them.
GetResponse has all the features you would want in an online business growth tool.
An in-depth look at the features of GetResponse
1. Email marketing – GetResponse is designed and known as a tool for email marketing. It has a great email marketing system that permits you to create and design emails either from scratch or by using their beautifully designed email marketing templates.
Related: Do you want to learn why you should start building your business mailing list in 2020? This guide can help! (Open in a new tab)
2. AutoFunnel – A lot of people, including bloggers, do not know that it is possible to sell stuff through email marketing. GetResponse has a fantastic feature that assists you in building a powerful funnel that permits you to sell right from the inside of the platform.
Are you considering to create a blog that actually generates money? This post is for you (Open in a new tab)
It takes a subscriber through a process that helps them to become customers by the time they reach the end of the funnel.
3. Landing Pages – to collect email subscribers (leads) or make sales, you need to use landing pages on your website. GetResponse allows you to create landing pages on their platform.
To create and customize your landing pages, you can use their pre-built landing pages. There is no need to purchase another landing page tool for your business. Additionally, you can integrate your landing page with an autoresponder that will send automated emails for you.
4. E-commerce – A lot of online business owners have the stuff to sell. Therefore, if you would want to sell some things, you can use the tool inside GetResponse. They will let you upload what you want to sell, collect payments, and other matters related to it.
Would you like to start a dropshipping and start selling online, anywhere? Learn more about this awesome business model (Open in a new tab)
5. Traffic Generation – there are a lot of amazing tools inside GetResponse to assist you in driving traffic to your blog post, landing pages, sales page, or even your products. They give you the stuff to help you with exploding your traffic.
If you are new to any online store, you will require traffic, and GetResponse will do a fantastic job to help you provide tools for generating traffic to your business.
6. Marketing Automation – there is a need to incorporate marketing automation into your business if you want to live the digital lifestyle. You will go through a lot of struggles without marketing automation.
However, you are lucky that GetResponse will help you in solving your automation problems. You can set up automation for almost everything, starting from emails, sales, webinar follow up, abandoned carts, and more.
7. Webinars – If you want to do a webinar or an online presentation before pitching your services or products to your audience, GetResponse offers an in-built feature that hosts your webinars inside their platform.
Why Should You Build Your Business Email List in 2020?
Running your business without building an email list is exactly like getting retired from a job after 10 years of hard work!
What do I mean by this?
Because you simply get nothing! You in no way get the benefit of the business/company or its customers anymore.
A telecom company, for example, has the data for all of its customers. Whenever they have seasonal campaigns and new offers, they reach out to their customers and simply tell them more about their offers.
The potential in any business is not only limited to new customers and clients.
It costs way more to acquire a new customer than building loyalty with current customers to make them repeatedly buy your product or service, again and again!
Now for online businesses, it’s the same scenario. Surfing a web page or an e-commerce website is a blind process. There is no one to take your hand and lead you, unlike brick and mortar stores where you can build physical connection and relationship with customers.
So, anyone who has visited your page and bounce away is literally a lost potential, forever!
Here comes the power of email marketing that allows you to keep your customers informed, and to customize their marketing messages accordingly.
Billions of emails are daily sent. Over 293 billion emails are sent daily in 2020 and expected to increase over 348 billion by 2022!
Selling random people who don’t know you and your business is a creepy idea! What email marketing can help you with is that it allows you to build a healthy relationship with your customers and keep your business name under their eyes.
Do you know that the average expected return on investment (ROI) is $42 for every $1 you spend on email marketing?
Having an email list for your business means having control over everything. They say money is in the list, and it’s true.
Also, with the power of email, you’ll easily get messages to customers and you can bring visitors back to your website. Don’t you feel more interested in an email that starts by using your name?
This will build a healthy relationship with customers, and they are more likely to trust you and be interested in what you share, offer and sell!
Generally, using an autoresponder increases your conversions and return on investment (ROI). The biggest portion of your revenue would be from your email marketing efforts, so definitely, it’s worth using an autoresponder.
Here are some of the things that an autoresponder can help your business with:
? Send a welcoming email.
? Order and payment confirmation email.
? Suggest particular products based on the landing pages people visit.
? Send cart abandonment email.
? Build customer trust and loyalty by sending birthday wishes with personalized emails.
? You keep your customers active by bringing them back to your site.
What is Clickfunnels?
Clickfunnels is basically an online sales funnel builder, that can help you sell and market your services online. They provide pre-built funnels for a specific product, service or business, which makes online marketing a very seamless process.
How to Setup your autoresponder integration in ClickFunnels?
What is a sales funnel?
A sales funnel is a steps series designed for guiding a website visitor to the checkout page. It walks people through a process to turn them from strangers into customers.
A sales funnel works way better than a static website because you’re able to see exactly what’s going on on your site, retarget visitors based on their activities and behaviors and also follow up with them even if they leave your page!
Your audience is typically broken down into three main categories: Cold, warm and hot. The hotter your audience is, the more likely to give you the attention and buy from you.
We use the term cold because they don’t actually know you, so they are cold against you and your products or anything that you recommend. Here where a funnel comes in and solves this issue.
In other words, a sales funnel is tailored for appealing to your customers through psychology principles. It brings visitors closer and closer until they end up being on the payment page.
What are the features of Clickfunnels?
1. Follow up emails
Your customers are not limited to using only emails. They surf the internet in various ways and platforms, so you need to reach them in their most convenient way.
What makes Clickfunnels an outstanding tool is that it supports all of these channels:
? Desktop notifications.
? Facebook messenger.
? Retargeting ads.
2. Send a multi-dimensional broadcast to your list
What does it sound to you reaching all of your customers on various platforms with one click or email? Yes, Clickfunnels has a cool feature where you can broadcast your message across various platforms (email, social media, desktop and SMS).
3. Email statistics
Under the actionetics section, you’d be able to measure the performance of your emails. I believe that this is the most powerful feature because knowing your numbers are important.
You’d be able to see who has opened your email or has clicked and engaged with it.
You’d also know the revenue that has generated from your emails. This is a great measurement because you can keep using the emails that have the highest conversions.
4. Smart tagging system.
Actionetics is a feature that many would refer to as an email auto-responder, or merely an auto-responder. You can segment your customers’ information into actionable lists.
You can know who your customers are, their behavior on your landing page and how have they got to it at all.
Final Take Away
Building an email list is essential when running an online business. It will not just increase your conversions and revenue, but will also build a healthy relationship with your customers.
More customer trust and loyalty = better customer experience = more money.
If you are looking forward to making a profitable business, you definitely should be willing to invest some money. So, you need to be using a trusted and reliable autoresponder that’s fairly affordable and easy to use.
I’ve tried different autoresponders, but the one that has stood out for me was GetReponse. I’ve been using it for a while and I’m so satisfied with it.
If you are willing to invest in a one-for-all tool, then I would highly recommend using Clickfunnels. Clickfunnels comes with a 14-day free trial, and actually has everything you may need PLUS all the features in any regular autoresponder.
Using Clickfunnels, you can not just create awesome landing pages that convert, but you can also track those landing pages, and send people specific emails based on their behaviors.
Learn more about what you’re missing out about Clickfunnels, and what can this toolkit helps your business with! (Open in a new tab)
Yes, I know, Clickfunnels is a bit advanced, but everything in life is achievable and learnable. If someone else has done it, you can do it too for sure!
Millions of dollars have been processed by Clickfunnels, so rest assured that it will skyrocket your conversions and results, and they have the best customer support system around.
Are you collecting emails for your business? What metrics are you measuring? We’d love to answer any questions you may have. Share this article with your friends if you like it 🙂
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