Did you know that over 60% of business owners fail to get profitable with Facebook ads? The question is, how can you benefit from this piece of information? I’ll show you how!
Nowadays, acquiring a digital marketing skill can make you good money while helping business owners grow their businesses. Being a digital marketing freelancer gives you the ability to work anywhere and reap the rewards of being your own boss.
Well, you’ve probably seen an ad while surfing Facebook, thousands of times even. Sometimes you think about a product and 3 minutes later it does appear right under your fingerprints. That’s the power of Facebook retargeting ads, and frankly, they can be creepy sometimes.
So, are you looking forward to becoming a social media expert and helping local business owners acquire new customers?
In this article today, I will guide you on how to start your career as a digital marketing freelancer, how to acquire the skill that you will be selling to business owners, and how much can you charge per client.
Make sure to read this post all the way through and if you find it inspiring and useful, share it with your friends, please! (Virtual high fives and hugs to all my sharers out there!)
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Facebook For Advertising
In this smartphone era, we barely find someone who doesn’t use Facebook. Facebook is a huge platform with a massive audience that exceeds 2.2 billion daily users.
That audience is even bigger than the population of China, the largest country in the world.
Behind the nice-looking ads that you may come across on Facebook, there’s someone who is responsible for creating and designing.
Individuals who are responsible for running ads, are people just like you. They surely haven’t learned this at school, since it’s a skill that you learn with a lot of trial and error.
The best scenario is that you find a mentor to give you the ultimate guide on how to go through the process.
Professional marketers start with a story and take it from the buyer’s perspective. They focus on emotions because emotions are a very critical aspect of the buying decision.
Selling a random person that you’ve never met before, is probably the craziest thing that the majority of amateur marketers have in common! A customer who is not aware of you, your brand, and your product is caleld a cold audience.
What I mean by cold, is that they are cold against your product, there’s no relationship, and most importantly, there’s no trust!
Think about it like this: imagine standing in a mall, and trying to sell a particular product. No matter how hard you try to catch people’s attention, or how well you describe its features, you will not succeed in selling that product, and that’s a fact.
On the other hand, if your best friend tells you about a product that he had personally used and satisfied his needs, you are more likely to get convinced in giving it a try and buy it.
But what made you accept, or think about buying it? I tell you what, TRUST!
Content Marketing Sales Funnels
There are three types of audiences; cold, warm, and hot. The hotter your audience is, the more conversions you will get.
You may be wondering what is “Conversion”. Conversion is when a visitor on your website completes a specific action. It may be a lead, online sale, form completions or email submission.
So obviously, a conversion rate is the percentage of visitors to your website that complete a desired goal out of the total number of visitors.
A high conversion rate is indicative of successful marketing and web design; it means people want what you’re offering, and they’re easily able to get it.
What Facebook Manager Are Responsible For?
As a marketer, your job is to help a business owner get new customers, as simple as that!
Facebook specialists are responsible for making and creating unique ads and creatives, based on business goals.
At the end of the day, online advertising is all about putting the right product/service in front of the right group of people (who are willing to buy) and at the same time as well!
So, the ad and design alone are not enough. Marketers should be able to reach their actual audience, by targeting the right objectives, interests, regions, etc…
It’s important as well to keep an eye on the budget and create a budget management strategy, that’s why most people fail at Facebook ads because they neglect the language of numbers.
In Digital marketing, and Facebook in particular, you need to understand what the numbers are telling you. There are some metrics you need to keep tracking day after day, which help you measure the performance of your ads.
Some of these metrics are:
- Click-through rate (CTR)
- Reach
- Engagement
- Impressions
- Clicks
- Spending
- Websites visits
- Return on investment (ROI)
And the list goes on and on.
Almost every business has a Facebook page, but most of them are not taking advantage of Facebook advertising. So if their competitors run ads on Facebook, they may acquire more leads and customers and actually end up eating the biggest part of the market share.
Statistics show that 62% of small businesses feel like their paid Facebook Ads are failing. That’s where you can come in as a Facebook ads specialist and can simply offer your services. It’s a win-win situation for you (the specialist) and the business owner.
Think of how many local businesses in your area or town alone, that you can help.
How Can You Succeed As A Facebook Ads Manager?
The most important part is the know-how. If you are aware of how the process works, and so does the algorithm of Facebook, it’s going to be easier for you to achieve your customer’s desired goals.
You can watch a million videos on Youtube, that will surely educate you but will get your brain stuck at some level, and you will end up being overwhelmed, not knowing which is the best strategy to implement.
As a Facebook specialist, you are not asked for anything else than bringing new customers to the business owner. In order to get hired again and again, it should be profitable for the business owner, which means that the revenue should cover the cost of the ads. (break-even), plus a profit margin.
That is what’s called return on investment in marketing (ROI). So, as part of your responsibilities is to manage the budget and monitor the campaigns, you need to shut down the losing ones and scale the winning ones.
When I first started on Facebook, I lost around $4,000, not because Facebook ads are not effective, but because I was missing a piece, but pieces of the puzzle.
Until I’ve come across an e-learning platform called Udemy that offers premium training and online courses. That took the chance to educate me and finally crack the Facebook code!
Look, there’s nothing that comes to that ease, if it does, everyone should be financially free and millionaire. Investing in yourself is the biggest investment you’ll ever make, for the sake of your dreams, your career, and your financial situation.
Benefits Of This Business Opportunity
This is a very cool and flexible business that you can get involved in. You help someone to acquire new customers, you interact with people all around the world since the whole world is your marketplace, and last but not least, you make good money online working from any place you want!
The professional name of this role could be “Freelance Digital Marketing”, and you can’t even imagine how flexible it can get.
You can work anywhere, anytime you want. Laying down in your pajamas, drinking your favorite drink from the comfort of your bed, literally there are no limitations.
You may think that learning and gaining Facebook skills is hard, but it’s not, especially if you rely on a trusted source, with proven success, like these ones:
How Much Money Can You Make As Facebook Ads Manager?
Like any other business, it depends on the quality that you provide to your clients, but this service is collected as a monthly management fee.
In order just to show you the potential of this work, you can easily charge between $1500-$2000 a month, as this is the industry’s standard charges per client/month!
Note that this is your management fees alone, it doesn’t include the ads budget… How awesome is that!
The cool part is when you handle multiple clients at the same time. The question here is how to find clients that need Facebook advertising assistance for their business.
It takes time to reach this elite level, but it’s surely something possible.
This business doesn’t require 8 hours a day working and thinking, you are being creative when creating the ad design, producing some magical ad copy that makes people convert, running the ad, and keep monitoring it.
So there would be no issues at all to have multiple ad accounts running, with too many assets and ads, you will do the work once, and keep monitoring and optimizing.
In other words, the $1500-$2000 could be $3000-$4000 or even more!
Remember, that’s from two clients only…
How To Become A Facebook Marketer?
To be able to drive results like these to your clients, you would need to be super familiar with how the Facebook algorithm actually works and pretty aware of all techniques and strategies that can reduce the advertising costs and increase the ad revenue.
Would results like these change your business? If you are able to bring such results for your clients, I can guarantee that there would be tens of businesses like to work with you, and let you handle the Facebook ads for them!
With that being said, you first need to acquire the skill that you will be selling to business owners and then find clients that might need your services.
Even if you are not planning to take the “Facebook Specialist Role” as a primary career, you will still need the power of Facebook to succeed in any business.
Let’s assume you are running a Shopify store, a well-put-together Facebook course will help you reach your target audience and write creative ad copies. It will also teach you the best strategies for how to increase your sales, and reduce the cost which will affect the return on your investment.
Conclusion
In short, acquiring the skill is the most important thing that you should be going after if you choose to become a Facebook ad manager, because you simply can’t make it through if you don’t know what you’re doing!
You have to know how the algorithm actually works, and be able to provide value for businesses in order to charge for your consulting services.
Luckily, the previously recommended e-learning platforms contain thousands of Facebook advertising courses that help you skyrocket your career as a Facebook ads manager.
It’s time for your life to take a new curve and direction. Aim for long-term success, put your feet into this, test its water, and who knows, maybe you can become a full-time social media expert and get all the benefits of being your own boss!
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Thanks for going this far and reading my article all the way through! If you found this post inspiring and useful, share it with your friends, please! (Virtual high fives and hugs to all my sharers out there!)
Cheers,
Odeh Ahwal
