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Although Social Media is a powerful tool that boosts conversions, increases sales for any business, helps you connect with potential customers, and enhances your brand awareness, managing Social Media can be time-consuming and overwhelming too.
Today, we will help you identify 9 ways and tips on how to post engaging social media content that is accessible to your target audience!
If you find this post inspiring and useful, share it with your friends, please! (Virtual high fives and hugs to all my sharers out there)
How to Make Social Media Content More Accessible? (9 Ways)
Engaging content helps customers understand the key message you want to deliver and facilitates interactions with prospective clients.
With the right set of knowledge, you can create a cohesive social media strategy that will help your business achieve goals by building trust and a robust relationship with your clients.
From planning posts to measuring results, we have covered all the information in this guide. Let’s check out all the ways that a streamlined social media strategy can help your brand expand its global reach.
1. Use Simple and Clean Imagery
Go back to the basics. Mobile users are crucial for every business. So ensuring that your social media content is compatible with mobile devices and desktops/laptops with low connectivity is crucial.
Don’t opt for complex graphics, as these will affect load time on a device. Create embedded content to help minimize interactive or animated elements that could decelerate the load time.
What exactly is the role of Alternative Text (alt-text)? Primarily, it empowers users to visualize images when they can’t see them.
Ineffective or missing alt-text or descriptive text is one of the problematic aspects of web accessibility. The key to helping your user paint a mental picture of your posted image is to feature your social media content with dynamic alt-text.
One can also type ALT at the end of their image caption. Not just to images, alt text can also be added to all non-text elements, including graphs, tables, charts, and Microsoft Office SmartArt.
3. Use Powerful Captions for Videos
Captions not only allow deaf and hard-of-hearing people to grasp the content but also help them understand and memorize the information seamlessly.
There are two types of captions one can use:
- Open Captions
These captions can’t be turned off and are permanently visible within the video. The viewers are not enabled to make any changes to open captions.
- Closed Captions
In contrast, the viewer can turn closed captions on and off. Closed captions allow hard-of-hearing or deaf people to comprehend the video’s key message. These captions typically come in a .srt file alongside the video on all social media platforms, including Facebook, Instagram, Twitter, LinkedIn, etc.
It is imperative to ensure your captions are supported by multiple languages as this will aid in expanding your business’s global reach. For instance, YouTube allows viewers to use translation tools that help them easily understand the caption and change the language to their preferred one.
4. Compelling Hashtags
Using competent hashtags makes your social media content more accessible. Make sure to capitalize the first letter of each word to facilitate understanding. For example, Instead of writing #musicisthekey, it is better to write #MusicIsTheKey.
It is also important to note that hashtags must complement your video. The best part is that hashtags also empower dyslexic people and those facing reading challenges.
5. Video Descriptions
Want to cut videos and prepare a version of your content that delivers the key message? A successful video should be a brief, 15 to 20-minute video. The format should be easy to consume and provide value. It should be aimed at your target audience.
You should make sure that your video matches your audience’s needs. After thoughtfully analyzing your audience’s needs, use a video trimmer to trim any unrelated video content. Video descriptions play a vital role in making content accessible by enabling viewers to understand the video better.
Furthermore, adding a descriptive transcript helps disabled readers to operate a screen-to-braille device.
6. Minimize the Use of Emojis
It is advisable to avoid using emojis if they do not add much value to your content. Adding more than the required number of emojis can add a different meaning to your caption or content that may prove detrimental to your business.
7. Avoid Using Decorative Fonts
Do not opt for a stylized font. You might think that using embellished fonts will make your social media content look unique, but such fonts make the content less accessible.
Prefer using native fonts that help viewers easily read the sentences and understand the core message you want to convey.
8. Publish Instant Articles on Facebook
Publishing’ Instant Articles’ on Facebook helps immensely. They load 10 times faster than mobile web articles, making it easy for even users with feeble internet connectivity.
It is perceived that users residing in areas with slower internet connections, read 20-40% more Instant Articles than others.
9. Stay Informed About Accessibility Tools
If you are a social media manager/expert or want to amplify the reach of your social media content, it is important to be fully aware of these accounts on Facebook, Twitter, YouTube, Pinterest, Instagram, and LinkedIn. All these platforms offer an Accessibility Page, Navigation Assistant, and Help Center or Support.
Nowadays, you can barely find a business that’s not leveraging social media to attract more customers, be it micro, small, medium, or large businesses.
In this article, we’ve shared with you 9 of the best ways of making your Social Media content more accessible so you can reach your target audience more effectively and efficiently.
So which one do you feel will be best suited for your business? Start executing these ideas while sharing any social media post and see how your business thrives on the power of social media.
We hope you’ve found this post helpful, and it has empowered you by giving you effective ideas to strengthen your social media strategy. If so, share it with your friends, please! (Virtual high fives and hugs to all my sharers out there)
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